When beginning a marketing campaign as a personal trainer, it is important for the components of the campaign to work synergistically. Fortunately, we live in a world that provides us with many low cost methods to advertise a small business. Personal training is a business that requires a lot of personal attention. Therefore, it makes sense to combine the Internet with some grass roots tactics. While there are many, here are three that can get you started.
Start by designing a business card. Remember to stay away from templates. Invest a small amount of money and work with a designer for your logo. Your logo designer should also be able to use the design to quickly create a business card and corresponding letterhead. Confirm with them that this is included before awarding them the job. It should be part of the package, so they can deliver everything all at once. If you are concerned about paying for this service, don”t be. Once you have a business card design, you can find sites like Vistaprint, that will print cards up for you for free. You just have to upload your design. This is a much better option than creating business cards that look like several others.
Wear a shirt that advertises your personal training business. Typically Queens personal trainers walk around wearing Under Armour or Adidas logos. Why wear someone else”s logo when you can wear your own. It”s better to have someone come up to you and ask you about your fitness business instead of where you bought that Adidas shirt. Can anything be more obvious? You work hard to stay in shape and are working hard to build a business. It is only fair to shout out both by wearing a t-shirt that supports your cause.
Get online by purchasing your website domain. Today, over 9 out of 10 consumers start researching a purchase on the Internet. If you aren”t there, you have already lost 90% of people who may have picked up your card. If people can”t find you, they won”t use you. If you have the website, then people can find out more about you, your services, and you have provided them with another avenue of contact.
Sometimes it is the simple things that work best for Queens personal trainers. You can start by getting your website domain. Next, have someone design your business card and logo. Put your contact information and some information about you and your services on your website. Next, get a few shirts printed up with your web address and logo. Finally, wear it when you work. You are now a walking billboard providing a window into your services.
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