Enter your email address to instantly generate a PDF of this article. We can start with the one weve already introduced above: 1. These performance goal phrases may help poor planner improve: Listening is key to any successful relationship including those at work. Stay on schedule to avoid disciplinary action. Information provided on Forbes Advisor is for educational purposes only. Welcome new employees to drive improved morale. Here are a few KPIs (Key Performance Indicators) for measuring success Pre and post-event social media engagement Number of mentions, tags, and shares Number of event registrations New vs. returning registrations Email marketing open rates Sponsor funding Examples of event goals and objectives to get you started Lets look at specific examples of event management SMART goals. Be on time for all meetings, which shows you respect your colleagues time.. Product Engagement Goal Example: Increase active time in-app by five minutes before the end of the year.. Event organizers also set goals and KPIs for each event and reflect on what they could do better next time if they didnt achieve the outcomes they hoped for. Its also important you learn how to replicate success, grow from challenges, and innovate for future events on the back ofthe goals youve defined. He worked with TIME, Observer, HuffPost, Adobe, Webflow, Envato, InVision, and BigCommerce. To stay ahead, its vital to keep your finger on the pulse of industry trends. Their goal is to ensure their events get more profitable. The answer? Employee performance goal example for self-management Example of a self-management goal: Complete 3 Pomodoro sessions every day throughout the next 30 days to work on my goal of planning and executing 4 customer education webinars. Accept and process constructive criticism. "Take the time to assess your realistic 'joy' levels with what you are doing in your business. Keep reading to learn more about the event planning skills you need in order to deliver event experiences that attendees wont forget anytime soon. Having enough staff for an event is a simple matter of effective hiring practices. One issue is budgeting your time correctly, mainly leaving enough time to set up the event and take everything down. Then, narrow the list and combine the ideas to come up with one solid goal. Take the time to process what is said by others. Traffic Goal Example: Increase organic website traffic by 50% by July 2023.. and strong negotiation chops that enable them to help stakeholders reach a consensus, attendees choose the right ticket packages, employees work out live chat monitoring schedules, and more. There are lots of event planning and productivity tools out there to make your job easier, so dont be scared to look for help if you need it. Revenue goals work well as the companys primary goal. We'd love to hear from you, please enter your comments. Goals shouldnt be binary but should allow a range of outcomes. S: This goal is specific: to increase breaks between various activities from 10 to 15 minutes to encourage more networking, relaxation, and socialization time. What are event goals and event objectives? MANAGING REMOTE EMPLOYEES LEGALLY & EFFECTIVELY: The tips you need to manage your team successfully, Performance Review Examples: Examples and tips on writing employee reviews, performance evaluation, sample performance review and employee evaluation forms, Best Practices Leadership: Team management tips and fun team-building activities to boost team performance, collaboration and morale, The Essential Employee Handbook: Sample policies, employment law issues, self-audit tips, Performance Review Documents: Checklists and forms to help employers conduct effective performance appraisals, 200+ Customizable Job Descriptions & Sample Interview Questions, 12 Ways to Optimize Your Employee Benefits Program. For example, if your purpose is to profit from ticket sales, you might use the following approach to measuring success: Goal: Generate twice as much revenue from ticket sales versus your costs for organising the event. Be flexible enough to implement new concepts. But determining clear objectives for your event isn't always straightforward. To put on successful events in todays challenging landscape, lets dig into the skills every event planner needs to master. T: This goal is time-bound, as the aim is to ensure adequate staffing by the next event. Case in point? Total number of qualified leads acquired at the event, Sponsors highly rank their satisfaction with the event, Individual promo code tracking link performance, Social media mentions using designated event hashtag on each platform, The majority of attendees polling highly satisfied with event speakers, Number of total active community members after event (compared to total number before the event), Numerical results from attendee satisfaction surveys, Number of total event check-ins compared to registrations as a percentage, Event community engagement online as measured by social media interactions OR specified activity on event app, Social media posts, likes, and shares pertaining to the event, Ticket sales and individual ticket type performance, Individual sponsor page engagement on the event website, Number of repeat attendees (for recurring events). Their solution: a mobile event app that gathers the community together before, during, and after each iteration. Eliminate personal bias so discussions are not misinterpreted. If youre looking for more assistance with the appraisal process, weve created a packet of checklists and forms to help you make the most of your reviews. Support team morale through the attitude displayed. If its a social event, what is your social goal for your attendees and how will you encourage this interaction? My SMART objective is to secure 40% of local adult residents (i.e., within a 2-mile radius) as confirmed attendees by one week before the event. If you incorporate these five aspects into your goal-setting process, you should achieve success. You want to attract people who belong to your target audience. Its all about setting specific goals relevant to an end goal. Thats why the way you phrase your goals can be so important when communicating expectations to your higher-ups. A goal to plan a week-long country music festival by the end of the month is time-based and specific, but its probably not attainable or realistic. You may also want to include timing for day-of or day before logistics. Following an event,you have all the knowledge from what just took place fresh in your mind. M: This goal is measurable because you can compare the number of staff you had on hand at the last event to the number of people who attended. Yet, at the same time, it can also be profoundly stressful and chaotic. Attend training to develop necessary planning skills. Instead, theyre focused on learning what they can to make sure the next event is even better. Planners should be skilled at vendor management in order to build strategic partnerships and maximize outcomes and impact. The goals will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate during the performance meeting. The goal is to have at least one staff member for every 50 attendees. Be sure to communicate with them just as regularly via your blog, newsletters, and social media. In this example, the event organizer's purpose is to make money from ticketed events. Theyre incredibly detail-oriented, stick to schedules, and fight tooth and nail to stay within budget. Use: I want my next event to generate 30% more revenue than the previous one. Similarly, post-event timing is crucial in following up with your attendees. complete 52-week event communication plan. Get the FREE documents now. Their one day only event is jam-packed with speakers, startup demos, and networking. Goals will guide what you should measure to determine event success. 7600A Leesburg Pike, West Building, Suite 300, Falls Church, VA 22043. To boost customer service: When we lose a customer, follow up to discover what we could have done differently.. This plan can be an outline, a project plan, or another document. Attainable: This is easy to attain and very realistic. That being said, traffic in and of itself is a vanity metric, as you dont want just any traffic. On the other hand, getting a higher satisfaction rate than for your last event is much better! Here are 100 phrases to adapt, from 2600 Phrases for Setting Effective Performance Goals by Paul Falcone as well as additional performance goal phrases that may help you to provide more useful feedback to struggling team members. MAISON&OBJET, an event geared toward lifestyle-related professionals, hosts four main events every year and has an international audience. Tracking customer satisfaction might require setting up an automated system for gathering feedback. For example, let's take the long-term goal of "Make my business official and operational in 8 months" and break it down into some smaller goals and give them due dates. Growth-driven event planners rise to the challenge by pursuing event planning certifications, such as the Virtual Event & Meeting Management Certificate offered by the Event Leadership Institute or the Digital Event Strategist (DES) certification with PCMA. Whether they need to pull up contracts or get in touch with a vendor, the top event planners dont waste time tracking down information because they know exactly where it is. Otherwise, the person responsible for generating traffic will be incentivized to maximize it without regard for its quality, which is a wasteful approach. My goal is to run a series of increasingly profitable events. In essence, successful event coordination and SMART goals go hand in hand. Build relationships among peers that foster collaboration and discussion of new ideas.. The next step is thinking through your event strategy. Creating a timeline is also crucial if you dont have the luxury of time when planning an event for a client. R: Increasing ticket sales is directly related to overcoming challenges as an event manager, particularly in turning a profit. SMART goals for event planning are your safeguard when organising your event and also measuring the results afterwards. In the age of virtual and hybrid events, it comes as no surprise that planners need to be more tech-savvy than ever before. Rather than make decisions based on gut alone, planners use data to challenge instinct and inform their next moves. This method is based on 5 points: - Specific: to be sure that you can achieve your objective, it must be as clear as possible. My goal is to increase the ticket sales for my next event, one month from now, by at least 25% compared to the last event I coordinated. For example, if 100 people visited your sales page and 10 of them bought your product. Avoid openly criticizing team members, provide feedback privately. 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